BUY. SELL. REPEAT.

Each Once Upon A Child location is individually owned and operated.

Madison, Wisconsin's only Once Upon A Child is owned by the same couple who owns both of Madison's Plato's Closets and the Style Encore. Just like our existing customers, moms, and dads of little ones understand money doesnt grow on trees.

 Our customers want quality childrens clothing and were excited that we can offer discounts up to 70% off of original retail prices. We strive to provide a fun and convenient way to sell your gently used items. Whether youre buying or selling, we would love to help you find what youre looking for. We offer payment on-the-spot for items we select that meet current style, safety, and condition standards. We maintain high merchandise standards by thoroughly inspecting all toys and equipment for any safety recalls.