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Own A Store
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Once Upon a Child

We Buy & Sell Gently Used Kids’ Stuff

Get Paid, Save Big.

With more than 400 individually owned and operated locations, Once Upon A Child makes it easy to support local while shopping sustainably and affordably. Bring in your kids' gently used clothing, shoes, toys and baby gear, and walk out with money in your pocket.

Shop With Us

How To Sell To Once Upon a Child

It's easy as A-B-C!

Find a Store

The Once Upon a Child Difference

  • A stack of folded clothes with a pair of sneakers on top


    Our inventory is always changing with new items added to the floor each day. With prices up to 70% off regular retail, it's a win-win!

  • A sign in a store window that reads "Open" and business hours listed.


    We make it easy to buy and sell kids' stuff for all seasons, all day, every day, with no appointment necessary. Each location is individually owned and operated so you can feel good about shopping small.

  • A young girl sitting on the kitchen floor, looking up with a smile


    By buying and selling gently used kids' clothing, shoes, toys and baby gear you are keeping those items out of landfills and giving them a new life for another child to enjoy.

Get Rewarded

Earn points every time you shop for or sell gently used kid’s items when you sign up for our rewards program. By signing up you’ll get access to exclusive discounts, special promotions, store events and more.

Sign Up
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Love Once Upon a Child?

Own One!

Are you interested in becoming the go-to destination for parents who value shopping conveniently, locally and sustainably? Contact our team to learn more about owning a Once Upon A Child in your community!

Learn How
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A stack of folded clothes in background with a sign in foreground reading, franchise 500 #1 in category

Top Ranked Franchise Investment

Ranked #1 in category in Entrepreneur Magazine's Franchise 500 for over a decade.

A store front with billboard "Once Upon A Child" and a tree in front of it

Industry Leader

Once Upon A Child is recognized as North America's #1 Children's Resale Franchise with more than 400+ store locations.

Stylish woman's accessories - shoes, purse, sunglasses, and belt- displayed on the ground


Over 30% of our franchisees own multiple locations, with many owning multiple Winmark brands.